Simon Dutta

Endorsements of any kind are great for business, and Twitter marketing can help you increase your endorsements like wildfire.  Not only can you get endorsements from regular every-day folk like you and I, but it is possible to even have your business or product endorsed by a huge celebrity.

Sounds far fetched, right?  Well, it’s not.  With these tips below you will be able to begin your Twitter marketing campaign that will target celebrities and encourage some, if not all, to promote your company or your product, and drive up your business.

A lot of people join Twitter for one reason alone: to follow celebrities online.  They want to know about what they’re thinking, about what feuds they may have gotten into with other celebs on Twitter, what they may have eaten for dinner… and where they ate for dinner.  Or what product they used to lose 4 stone.  For you to target the right celebrities for Twitter marketing, you need to:

1) Find the Right Celebrity
You don’t want to choose just any celebrity for your marketing campaign. You want to find a celebrity who uses Twitter a lot, and who has a lot of followers and follows a lot of others in return.  For example, Tom Hanks would be a horrible celebrity for your Twitter marketing campaign as he has very few followers (a sign that he never uses Twitter). Ashton Kutcher, on the other hand, is almost always on Twitter.

2) Work their Network
Once you have tapped into a particular celebrity’s network, you can find out who the different people are in their life, like their manager, their agents, and the guy who gives them a massage after each concert performance.

Don’t go after the manager.  Go after the masseuse.  Find out what he or she likes and then work their interests to get him or her to follow you.

3) Keep an even Follower/Followee Ratio
People tend to want to follow people with Twitter marketing campaigns that have a somewhat equal number of followers to people that they follow.  This makes you appear as less of a “risk” to follow.  If you act like you don’t need ‘em, then they’ll want to be a follower (as ironic as that may sound).

4) Make Yourself Unique
Last and most importantly, for Twitter marketing to work out successfully to be endorsed by a celebrity, you have to have something unique going on with you.  Find something that helps you stand out. Something funny, interesting, or just strange that will get visitors talking about. Let’s say you’re a hair stylist.  Make a video about the unique ‘dos that you give to the dogs and cats that come in, like rat tails and Mohawks.   You can even make an ongoing series of videos that you can post to your Twitter marketing page that may get the attention of celebrities you try to hit up on Twitter, and might result in a celebrity endorsement.

ABOUT: Simon Dutta has 20+ years’ executive marketing and business development experience spanning 18 countries and 24 industry sectors within start-ups, SMEs and multi-£billion blue-chips. His particular expertise lies in driving revenue growth by: (1) developing products that the market actually wants; and (2) executing customer acquisition and retention strategies that actually work. Simon is a Certified Internet Marketer, Chartered Marketer, and Fellow of the Chartered Institute of Marketing.  He also sits on the Chartered Institute of Marketing’s Regional Board (West Midlands).