Simon Dutta

For any business to be successful on the web, you need to have internet marketing tools. There’s no way that you could blindly guess which keywords will work best for your site, or just how well you have SEO’d your page.  Below are our favorite internet marketing tools, and they all come with an added bonus: they’re free.

Google Analytics
The sheer amount of “stuff” that you get with Google Analytics internet marketing tool is amazing.  You get all of the basics, like the number of visitors your page had, unique visitors, where they went after they hit your page, conversion rates, and more.  The dashboard in GA is incredibly easy to read and interpret (especially since the last overhaul) and gives you all of the information that you need to know about your site in one easy glance.  It’s easy to navigate through so you know where to go if you want more in depth information.

HubSpot Marketing Grader

Another free internet marketing tool that, in less than 60 seconds, will “grade” your website on a number of different factors.  Your website is scored on a rank of 1 to 100, and recommendations will be given to you on how you can improve your top funnel, middle funnel, and bottom funnel performance.  You’ll also receive helpful hints and suggestions on how you can improve your web page, your landing pages, your blog, your social media efforts, and more!

StatCounter

We love this internet marketing tool because it gives you real time statistics.  You can actually see how many people are on your web pages, what web pages they’re on, and where they are going to all right before your eyes.  StatCounter is the perfect little internet marketing real-time “spy” that will give you an up close look at just how your potential leads behave on your site.