Simon Dutta

Whether you’re looking for followers, for a way to manage them, to see who you are following and who isn’t following you, there is a Twitter marketing tool available for that.  Twitter can provide you with a ton of important statistics, all of which you can easily obtain if you are using the right Twitter marketing tools.

One thing that is a huge thorn in almost anyone’s side that uses Twitter is when they follow someone, but then they aren’t followed back by that person.  Unless you absolutely love a blogger’s content or are really into a celebrity’s thoughts of the day, you may want to consider weeding through your Twitter followers list.  The Twitter marketing tool, “FriendOrFollow” will allow you to do just that.  You can find out who you are following you that isn’t following you back, or you can also see who’s following you and who you are not following you back.  To use this Twitter marketing tool, you only have to plug in the name of the person in question and click on the “submit” button.  You will quickly get your result.

It’s a good idea to weed out who you are following if the people you are “following” list is significantly higher than the people who are following you.  But if you happen to find out that someone is following you who you are not following, for Twitter marketing purposes, it may be a good idea to start following them so you can increase the sense of community and camaraderie.  People who like you are a lot more likely to check out your company or product.

If you are looking to boost your Twitter marketing campaign and find new followers (which, let’s face it, all of us are looking for new users) you may want to try out the “We Follow” app.  This is one of the easiest ways to add more followers to your Twitter.  All you have to do is put in a keyword (preferably one that is related to your business or company) and then you will receive a list of people who match that keyword.  It will also show the number of followers they have, as well as the number of new followers they have.  These are people who may be interested in your company and what you may have to offer.  Take the second to become a follower and contact them to be followed back with some information on your company.  Twitter marketing doesn’t get any easier than this!

ABOUT: Simon Dutta has 20+ years’ executive marketing and business development experience spanning 18 countries and 24 industry sectors within start-ups, SMEs and multi-£billion blue-chips. His particular expertise lies in driving revenue growth by: (1) developing products that the market actually wants; and (2) executing customer acquisition and retention strategies that actually work. Simon is a Certified Internet Marketer, Chartered Marketer, and Fellow of the Chartered Institute of Marketing.  He also sits on the Chartered Institute of Marketing’s Regional Board (West Midlands).