How to Turn your Facebook Profile Page into a Facebook Marketing Giant
Before you even begin to think about Facebook marketing, you need to start from the very beginning. You need to make your presence on Facebook, and to do that you will need to create a profile page.
A lot of Facebookers think that a profile page should be used only to showcase themselves and their lives. But you can share as much or as little as you want. When it comes to Facebook marketing and your personal profile page, you have the most control over your Facebook profile page – even more than any other page you may build with Facebook. It’s the place where you can genuinely express your passion for the brand or company or the product that you are Facebook marketing. It’s a place for you to create a real-life story about why you love this company, product or service, thus giving more credibility to the product.
Every aspect of your Facebook marketing profile page can be altered so that it is further promoting this brand or product. For example, you can talk about how much you love the item in your “personal info”. After you create a “group” page for the product of service (which you definitely have to do right after you create your own Facebook marketing profile page), you can “like” the group and be a subscriber, which will also show up in your personal info.
But even more than that, you can use your Facebook marketing profile page to really showcase the product, company or service in a number of ways. Break out your camera and take pictures of yourself using this product or service. Capture different aspects of it and put it on display. People are a lot more likely to click on the pictures that you take than click on your “personal info” tab. But people are even more likely to watch a short video that you may post of you either talking about the company or using the product. Facebook marketing profile pages offer you the unique opportunity to share these things and, if you’re lucky, that video that you shot in your kitchen that’s talking about the pros and cons of the mini vacuum cleaner you are promoting may very well go viral and get you a whole lot more attention.
Basically, what it comes down to is this: your personal profile on Facebook should associate you with the product or service that you’re promoting. It’ll give you a special opportunity to show off the “real” people behind it all, something which will build trust in your potential customers and undoubtedly have you seeing a boost in sales.