Simon Dutta

Social media is all about building up a sense of community, and with Facebook marketing fan pages on the internet you can help prove your involvement in the “community”, as well as promote your business, service or product to billions of people worldwide.

Creating a Facebook marketing fan page isn’t the most difficult thing in the world to do, but creating one that will actually be effective and help your company gain recognition and sell is a whole other thing.  Facebook users have to first recognise that a Facebook marketing fan page is a lot different from their profile page.  The profile page is for you, the user, but a business is not a person, per se.  As such, it must have its own page.  These Facebook marketing pages allow you to add a lot of promotion in one place for no price.  You can include:

-    An overview of your company
-    Videos
-    Your Twitter updates
-    Website and contact info
-    Company news and statuses
-    Press releases
-    Your blog’s RSS feed
-    Customer interaction

Even if you have zero ability when it comes to technology, Facebook marketing fan pages are easy to update and to use.

To set up a Facebook marketing fan page, scroll to the very bottom of www.facebook.com and create a page.  From there, you can select what type of business you are creating a fan page for and can include more information about your business.  Make sure that you add as much information as possible, as this will help it rank higher in Google search engine results.

When setting up your page, make sure that you include an image of your company’s logo, and upload videos, images, product specs and include the RSS blog feed.  What ever you need to help promote yourself and your product, include it all at once if possible.  This will get you well on your way to promoting.

Here’s what will really make your page stand out: Facebook marketing apps.  A lot of Facebook marketing users aren’t aware that Facebook uses apps, but it is possible to create your own Facebook marketing apps (or to pay someone else to do it).  This is by no means the least expensive option for promoting your company, but Facebook marketing apps add that extra pizzazz that will set your blue-and-white Facebook marketing fan page apart from the competition.