Simon Dutta

Google marketing products, such as Adwords, are there for you to make a lot of money.  If you have a product or a service that you are trying to sell, or if you have a business that you have listed online, then you definitely need to look at this Google marketing tool.  Adwords, when combined with Clickbank, could have you seeing a whole lot more money in your pocket than you thought possible.

To get started, you only need two things: a Google marketing Adwords account, and a Clickbank account so that you can be a Clickbank affiliate.  When you get to Clickbank, all you have to do is click on the “Promote Products” link on the right hand side of the main page.  You will then be able to preview a number of different products that are being sold by Clickbank, each of which come with a short description and a percentage that you will earn as an affiliate.  Select the product that you want to promote, take your affiliate promotion URL, and you’re ready to use Google marketing tools, like Adwords.

After you have selected the product that you will be promoting, you should then hit up that product’s main sales page.  Review some of the benefits of the product from the sales copy that is provided there, and you can then use these benefits in your Google marketing Adwords campaign.

So one might ask: well, how do I write an ad for Google marketing purposes?

The best way to do this is to use line one of your heading to ask a question.  The second line should then mention a particular feature of the product.  Reserve line three to talk about the benefits of the product, and then use the fourth and final line for your website address.  So let’s say you choose a sleeping-aid device.  Your advertisement may say:

Can’t sleep at night?  Take this natural pill for a full 8 hour’s sleep.  Absolutely no side effects!  Check us out at http://www.[this is where your website goes].com

After the advertisement’s written for Google marketing Adwords purposes, you can submit it to Google.  Within 10 minutes or so, you can expect to see your advertisement online.

When you combine Google marketing Adwords with Clickbank, you will be able to customise your Google Adwords ads by being able to review the Return on Investment (ROI) and Click Through Rate (CTR).  Make sure to keep track of your stats, and you will be able to see what works, and what doesn’t.

ABOUT: Simon Dutta has 20+ years’ executive marketing and business development experience spanning 18 countries and 24 industry sectors within start-ups, SMEs and multi-£billion blue-chips. His particular expertise lies in driving revenue growth by: (1) developing products that the market actually wants; and (2) executing customer acquisition and retention strategies that actually work. Simon is a Certified Internet Marketer, Chartered Marketer, and Fellow of the Chartered Institute of Marketing.  He also sits on the Chartered Institute of Marketing’s Regional Board (West Midlands).