Simon Dutta

An integral part to any blog-worthy Google marketing campaign is RSS feeds.  With a tool like FeedBurner you can keep tabs on your RSS feeds and really enhance your blog.  FeedBurner is a Google marketing product that is free or charge and that will help you make the very most out of your feed.

A value part of this Google marketing tool is that it will help you keep count of your RSS feed subscribers, which could make up the bulk of the people who read your blog on a regular basis.  This Google marketing product will help you view the number of individual subscribers that you have to your feed per day.  Eventually, once you have used FeedBurner long enough, you will receive an average number of subscribers who access your feed on a daily basis.

Google marketing tools also make it easy to make transitions.  FeedBurner will allow you to change the location of your feed, all the while allowing you to keep all of your subscribers.  So let’s say you change the URL of your RSS feed from http://myawesomeblog.com/pics to http://myawesomeblog/photographyandvideo.  Your subscribers will never know and will still be able to follow your feed as per usual despite the change.

Another great benefit to using any Google marketing tool is that all of the tools are rather browser friendly.  No matter what browser you use – IE, Firefox, or Google Chrome – all of your XML data is dressed up and then is displayed on any browser in a very neat and readable fashion.  You will not lose your formatting.

One thing that the FeedBurner Google marketing tool offers that a lot of other RSS feed tools do not is the ability to add your logo to the top of the feed.  So if you have a business that you are using your RSS feed and blog for, by all means throw in that logo for further brand recognition!  It also gives your feed a very polished and professional look.

Now for the last and perhaps most favourite feature for anyone who already has experience with this Google marketing tool: you have the ability to offer your followers the chance to receive regular updates to your blog by email!  FeedBurner further encourages users to sign up since you are able to fix it all up with your logo and customise your colours so that it looks really neat and specialized.  You can locate this Google marketing feature by clicking on “Publicise” and then “Email Subscriptions” located in the sidebar.

ABOUT: Simon Dutta has 20+ years’ executive marketing and business development experience spanning 18 countries and 24 industry sectors within start-ups, SMEs and multi-£billion blue-chips. His particular expertise lies in driving revenue growth by: (1) developing products that the market actually wants; and (2) executing customer acquisition and retention strategies that actually work. Simon is a Certified Internet Marketer, Chartered Marketer, and Fellow of the Chartered Institute of Marketing.  He also sits on the Chartered Institute of Marketing’s Regional Board (West Midlands).