Simon Dutta

Google marketing tools are all over the web, each of which can be used in conjunction with one another to completely search engine optimize your page.  What’s great about using any Google marketing tool is that Google has the biggest pool to gather their information from. So when you ask Google marketing tools, such as the Google keyword tool, which keywords should be used for your website or blog entry, you know that you are getting some of the best information available.

The Google marketing tool, Adwords, is great to use after you have already enlisted the help of the Google keyword tool.  How Adwords operates is fairly simple:  You write up your ads and have keywords selected through another Google marketing tool.  Then, with Adwords, you are able to bid on the keywords or the keyword phrases that you have chosen, all in hopes of having top placement for those words.  After the bidding has ended, your ad will appear on all of the pages with the keyword or keywords that you have bid on – as long as you have bid enough on them.

Now for step 2.  Google marketing is very smart.  They are able to pair up your advertisements with appropriate searches that people enter based on keywords.  When ever a person searches for your keyword or keywords, your ad will appear.  That user then has the option to click on your advertisement and further learn about either your company or the product or service that you are selling.

This Google marketing tool isn’t the only one of its kind, but it can arguably reach the most popular sites on the web.  Google has several content network partner sites all of which will display your ad.

Adwords will also give you placement performance reports.  This is important, as it will tell you exactly how well your Google marketing scheme is going. You will receive information on clicks, costs, impressions and conversions.  You are also able to choose just how much or how little money you want to spend.  Adwords enables you to set your daily maximum amount as well as the amount per click.  There is no minimum amount either, so Adwords works with anyone with any budget.

Now here’s the best part yet: you only pay for results.  You don’t have to pay for impressions like a lot of other web advertisement sites will ask you to do.  You only pay any time someone actually clicks on your advert.

ABOUT: Simon Dutta has 20+ years’ executive marketing and business development experience spanning 18 countries and 24 industry sectors within start-ups, SMEs and multi-£billion blue-chips. His particular expertise lies in driving revenue growth by: (1) developing products that the market actually wants; and (2) executing customer acquisition and retention strategies that actually work. Simon is a Certified Internet Marketer, Chartered Marketer, and Fellow of the Chartered Institute of Marketing.  He also sits on the Chartered Institute of Marketing’s Regional Board (West Midlands).