Creating Landing Pages That Sell
Want a successful online business? Having a fantastic website alone may not be enough to sell our product. What is often just as important as having a great website is having a fantastic landing page, also known as a “squeeze” page. A landing page will convince your potential customers that, “Yes! I do want this product!” and draw them in to further investigate your product.
How a Landing Page Works
A landing page should work like this: A visitor arrives at your page. They are presented with a condensed, short sales letter that will tell them exactly how this product or service is going to benefit them. The landing page will then prompt further action from the page visitor
If you want to have a landing page that actually sells you product, you first have to make sure that the landing page is giving the visitors to your website exactly what they were looking for or what was promised to them in a banner ad, an email, or whatever other form of communication that you sent out. Otherwise your visitor will just as quickly shut down that browser page and move right on along.
Information to be Included on your Landing Page
Bear in mind that we as a human race are very, very easily distracted. This means that your landing page shouldn’t be complex and loaded with links. One or two links are all you need for a landing page.
Apart from the free offer or promise that you have made that has brought the visitor to your web page in the first place, you want to also make sure that you include some key elements to really sell your product:
Have a great headline. Having a great headline is going to be the key to your success, no matter what marketing medium you may be using. A great headline is not only attention grabbing, but it will also tell customers exactly how you are different – and better – than the competition.
State the benefit of signing up for whatever you’re offering. If you’re offering up a free E-Zine subscription, you want to tell them why this is going to beneficial to them. Make sure you keep it in line with your target market. For example, if your target market is new businesses from home, make sure you are catering to home-based businesses and mention this in your advert. You don’t want to make things too general, otherwise you will lose interest.
Create the landing page in such a way that when they do sign up for a service or a newsletter that they then have to at least make one more click from the landing page to another page. The follow-up page can contain more general links about services or products that you offer.
TIP: To really make a killer follow-up page to a landing page, make sure that you include a sales marketing video to promote your business, service, and/or product.