So you have started a business and you believe you’re selling a pretty hot product. While that very well may be true, the unfortunate truth is that, even with a great product, your business could still fail. Why? Because of poor marketing.
Think about it – no matter what product or service you may be offering, chances are that there are at least ten other companies in your immediate area who are offering the exact same thing to the exact same customers. For that reason alone, your offer may well be just lost in the crowd, making you just another “me-too” business.
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